Press release: appJobber and Marketlab announce strategic partnership

appJobber and Marketlab are pleased to announce they have entered into a European strategic partnership, combining appJobber's leading crowdworking services with Marketlab's world class enterprise image recognition technology.

Retail AI

Darmstadt, Germany & Warsaw, Poland - Jun. 24, 2022: With high dynamic in the retail market in every aspect of business, companies recognize that they need to accelerate the monitoring of their perfect store concept and the availability of their consumer goods in store. Key is the development of digital retail analytics solutions to ensure they remain on the competitive vanguard. The appJobber-Marketlab partnership brings together the powerful community-driven approach of field data collection and the deep artificial intelligence skills, to help support clients through successful transformations and have a scalable solution for POS and shelf monitoring.

The appJobber-Marketlab partnership is a powerful combination. Marketlabs’s understanding of automated image analysis technology in the cloud enables the scalable monitoring of availability and compliance of products with the given planogram.” said Dr. Robert Lokaiczyk, appJobber's CEO. “We will deliver even more value to our clients by using AI to recognize complex competitive scenarios on thousands of supermarket shelves and deliver actionable results.

By technically connecting appJobber’s field data and the Marketlab SmartEye technology and engineering expertise, the collaboration represents a step-change in the way both businesses address the needs of the market. For appJobber the cooperations means access tho the Marketlab partner and customer ecosystem, a network of expertise that provides proprietary access to tools, technologies, and delivery capabilities that help appJobber teams deliver breakthrough client results.

To arrange an interview, contact:
Christin Pfeffer, PR Manager, appJobber.
+49 6151 62915 10

About appJobber
appJobber is an European crowdworking company that helps the leading FMCG companies and retailers to keep a constant eye on its brink and mortar point of sales. appJobber delivers business data and shopper insights on brand distribution, quality of shelf appearance and product pricing. appJobber outsources its field data collection to a community of more than one million mystery shoppers that collect digital photos and surveys through a smartphone app across Central and Western Europe.

About Marketlab
MarketLAB Sp. z o.o. is creating innovative technological solutions for computer vision in the retail industry. MarketLab offers a automation software for management of 24/7 dispension machine stores and SmartEye image recognition for retail analytics solutions.

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